Following article focus on collaboration between CSM and Sales when CSM takes care of satisfaction and Sales team for on expansion

Sales to CSM

Sales will have to go to Digital CSM whenever there is a need for proactive and massive communication to customers.

Both parties will also need to be in close collaboration to validate programmatic approach so sales team can understand what kind of communication is sent to which customers and when.

Finally, these teams need to synchronize about where to note information about which topic so it can be wisely used

CSM to Sales

CSM will go to sales team for various reasons

• Gather potential needs
• Communicate customers names in needs authentified via programmatic approach
• Follow up on customers
• Inform sales team about continuous process
• Provide visibility about ongoing and upcoming project

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